Client
BrightBriq
Services
House Style Design, Branding, Affiliate Management
Year
2022 / 2023
This has been one of our more challenging and specialist projects. BrightBriq is a Slovak company specialized in the more human resources component of empowering the publishing community. Based in Bratislava, this company brings together highly educated, young and artistic professionals in The BrightSpace. A co-working space in the city center. The collaboration and synergy brought forth by these individuals creates a solid sales and marketing force that is of added value to each publishing house.
Clavis Aurea had the job to design BrightBriq’s branding, overall house style and logo, starting from scratch. Beneath we feature the logo creation process, where attention has been given to symmetry in the design. A modern though solid font, the brick symbolically represents the solidness of the value they add to their clients, building their value layer by layer with each individual in their crew. The end result of the logo is one that depicts an object in the shape of a book that is bright and shining, on a relatively dark background, referring to the support they are offering to the market and the value they generate.
Our journey began by exploring Bratislava: finding its beauty, uniqueness and experiencing the city’s vibe. It came to us that Bratislava is a city where the old intersects with the new, the artistic with the entrepreneurial – a truly vibrant city. Our aim has been to capture this spirit in the branding and style of BrightBriqs digital identity. At which we believe we have succeeded in. The challenge now lies with the fact that we need to carry this to a physical space as well.
This is an ongoing project.
